Image credits: Business Today (BTOnline)
Well, no, Aastha and Sanskar are NOT the names of the lead couple of my new story. Neither are they names of my friends or characters. 🙂
Aastha is the brand name of women’s clothing brought to you by Patanjali, YES, our very own Baba Ramdev ji!! And Sanskar is for men and kids.
I am having an insomniac’s night out and just happened to stumble upon this “Ghanti Bajao” on ABP News – Baba Ramdev ji’s offering for this Dhanteras and Diwali – a new desi clothing line!!
Wowieee… !! I am all for trying this stuff..
I was so so excited. I love clothes – and this is my blog post just in anticipation of what is coming up from Baba Ramdev ji’s potli. 😛 Yes, pun definitely intended.
I wouldn’t call myself a fan of Babaji, but I most definitely respect this man – he has brought our culture of Ayurveda onto the world map like no one else.. and of course, onto India map too, while it was fading away into the dark valleys of ‘history’.
On the 5th of November, Babaji inaugurated his first apparel store ‘Patanjali Paridhan’ in Delhi, with his brands Livefit, Aastha and Sanskar.
I know, I know – many smirks and quirky smiles from many of you. But hey, I give it to this ‘Go(o)d’ Man – he definitely knows how to ‘make’ India ‘made in India’. And I love the statement he made two years ago, when he announced his entry into the apparel business, “Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans.” Whatever that means, but at least, he is not one of those who blindly reject western culture and hide their heads in the sand, not willing to accept that western culture has very much seeped into our DNA and has now become one with our culture.
Baba ji is one Baba I’d love to meet one day!!
I am witness to his medicines having cured my pet dogs too – and although there hasn’t been any research on the effectiveness of his medicines on animals, I know – for sure – because they HAVE cured my pet dogs. Yes, Tulsi Ghanvati, we give it with confidence. After all, it’s natural!!
@Baba ji, if you ever wish to get inputs, you know who to approach – these meds really work even on pets.
Okay, let me not digress and come back to the main subject – clothes!!
Like any other woman, I love clothes, and I am waiting for the Patanjali Paridhan to come to my city!!!
My next blog will review the clothes (I don’t know when, but will) whenever I get to try them. Apparently, the clothes have been enhanced with the scents of ‘kasturi’, chandan, etc.
As I was trying to research on Patanjali, I stumbled upon their online store
patanjaliayurved.net – pretty cool, they have COD as well!!
patanjaliayurved.org is the other website that has a wealth of information on the science of Ayurveda, Yoga, etc.
Also check out his absolutely unbelievable Swadeshi Samriddhi Card, something akin to a cashback card with lot of benefits.
If the post seems like I am promoting Patanjali, I think yes, I surprised myself too. But hey, it’s okay.. worth it.
Do come back and comment if you happen to be from Delhi and/or have a chance to try Patanjali Paridhan.
Here’s the video I saw: