Posted in A Success Story, Digital Marketing, lessons, Social Media, Trends

Want to be a Titan? A Digital Titan?

Well, rarely do I come across quality in capitals – yes, QUALITY. I discovered this video blog by Krishna Chaitanya, a senior digital marketer (an ex-Googler). The video is all about latest news from the Digital industry – and it’s great!

What a way to stay updated and some of his updates are about upcoming releases, stuff you wouldn’t come to know about, unless you are subscribed to umpteen digital news magazines and stay on top of them regularly.

Check out his videos (Digital Marketing Daily Digest) and don’t forget to subscribe if you want to be in the game and on top of the latest happenings in the digital domain.

Here’s today’s update:

 

Posted in All Posts, Design, Digital Marketing, Social Media

Decoding Twitter’s new looks

I am not sure how many of us have actually clicked on “Try the new look on Twitter”, for I know several friends who were very apprehensive about trying it. Change, after all, is not very easy to adapt to, more so, after Facebook put all of us through several torturous cycles of forcibly accepting new and changed timelines. Twitter likes to call them ‘web profiles’.

What’s different with Twitter then?

Twitter also started a spate of changes recently – some quite awesome, like the option of viewing pictures in the Twitter time line. Twitter woke up to the importance of images and video – essentially visually appealing content – and decided to include them in tweets.

With the new look now available for every user to try, Twitter seems to have tidied up its act in an attempt to drift away from its boring tweets only look to the more personalised, user friendly (albeit overloaded) timeline.

So, what has changed?

  • Elongaaaaaaaaaaaaaaaaated header that spans across one end of your profile to another is a no-miss feature. You need to have an image of size 1500×500 at least. Well, the good news is, you can add more informative content in your image.
  • Showcase – akin to the category cloud, the tweets that have garnered maximum engagement through favourites and retweets are displayed larger and more obvious than the others.
  • Straight on the lines of pinned posts on FB, Twitter now allows users to pin specific tweets on their profiles. These pins will be displayed as static content.
  • One of the most wonderful features added now is to let users filter tweets based on various criteria – so that means a sound goodbye to endless mindless scrolling!
  • Now I am debating whether the previous feature was awesome or this one – maybe you could decide for yourselves. Popup notifications!! I find this feature very useful whenever I use Twitter on my mobile phone. What’s more, you can switch them off.

Stay abreast of all the latest digital happenings, only at My Digital Marketing Team.

Contact us to know about our social media optimisation services.

Posted in All Posts, Content, Copywriting, Digital Marketing, Outsourcing, Social Media

Content Unlimited and the Dreaded Writers’ Block

If you are a content writer and have been writing for years, then I am sure you would have encountered the dreaded writers’ block. Churning articles for the print media or the online media is not easy. Especially when you are just starting out on a career in content, you are expected to write several scores of articles on various topics, and it is very easy to arrive at a complete shutdown of ideas.

Writers Block
Writers Block

As an author also, you could risk stumbling at crucial parts of your story, and just cannot seem to move any further in a way desired by your satisfaction. What do you do?

Let us understand what writers’ block is first.

Writers thrive on creativity. Creativity basically means to come up with new ideas and new ways to represent a story or an article. Creativity also implies saying something mundane in an innovative way, just like it happens in advertising.

When something like this happens, it is really alarming and upsetting, especially when you have deadlines to stick to.

What does one do, as a content writer, to combat such a writers’ block?

Whether we are writing for the web or for the book, we have to keep our creative juices flowing. When it comes to the web, content writers of today have to take care of so many things. It’s not enough to dish out a ‘good’ article with the use of high class vocabulary. Content writing for the Millennials is all about keywords, density, search engine optimization, packing the punch, marketing for the machine, digital, info graphics et al.

Here are a few tips for you to help you ease yourself out of that infamous writers’ block effortlessly:

  • The moment you realize you have a block, S.T.O.P. Leave everything, no matter how tight the deadline. Just stop, and take a deep breath. Get up and go out for a short walk. Just get away from work.
  • If you are into meditation, try visualizing during your meditation sessions.
  • If you aren’t the meditating kind, understand that you need to calm the crows inside your mind to concentrate on the stuck piece of written work. So, try counting numbers backward until there are no thoughts in your head. Slowly, get back to where you got stuck.
  • Deconstruct the constructed. Supposing you were writing content for a website, and the block struck. Deconstruct what you have written till now.
  • On a white board, list down the important areas to cover, mark the topics already addressed.
  • Try writing exercises – for example, choose a random page out of a random book, and start a new story with a random line in the page. Do it for the sake of helping the creative juices flow.
  • Relax… it is very important to have all your faculties working at the topmost order. So, when faced with a block, de-stress, relax, go for a pampering session. Whatever you do, relax.
  • If you are still unable to move ahead, you can try leaving that portion of the story and deal with another part of it – the subsequent outcome might bring about an idea you were looking for at the previous milestone.
  • When short of ideas for articles, or if you have written so much that you don’t really know what to write on anymore, the best way to go ahead is to see trending topics and add on your own to them. Trending topics are always changing. For example, even as I am writing this, the current trending topic on Twitter is LCD TVs. How? Why? One never knows. Just capitalize on it. Your next post could be a well-researched topic on the LCD technology. Or one on the marketing strategy of the biggest LCD brand.

Overcoming the writers’ block is not as tough as it looks. Try these tips the next time you encounter one, and let us know if they worked for you.

And if you have your own little trick that pulls you out of the block, do share with us in the comments section below.

Also, if none of these tips work, contact us to see how we can help you fulfill your content needs.

Posted in Content, Digital Marketing, Social Media, Trends

Social media rules to adhere to for sureshot success

Facebook, Twitter, LinkedIn, Pinterest, Flickr, Google+, Tumblr, Slideshare, Instagram, so on and so forth, the list goes on. For a company that’s serious about marking and imprinting its social media presence across the World Wide Web, the Web offers innumerable platforms, and which ones to choose becomes a tough decision.

Any social media strategy depends on some basic tenets to witness phenomenal success. These tenets when followed ensure that your social media strategy takes off vertically and once this happens, your company can plan some focused campaigns around each of the channels to leverage and grow their followers.

8 - Social Media Rules for Success

1.     Focus:

It’s important to determine which social media channels your company would be focussing on as a part of the digital marketing process. Being everywhere and keeping some profiles dormant is not a very sound idea. Instead, by analysing the area of business and understanding what works for the industry, a company can wisely choose the most important channels for its digital marketing strategy.

2.     Visual Candy:

Remember reading boring essays in school? Same is the case with long never-ending essay type articles on the Internet. Content marketing has become the order of the day since the time search engines started giving importance to keywords. Everyone is churning content by the mills. But how do you make your content appealing? Visual candy is very important to grab eye balls and make them stay. So, always represent your content with good relevant images that enhance the context and meaning of your content.

3.     Interaction:

The essence of communication is always a two-way affair. Single-handed sermons do not work anywhere, more so in the online space. How can you elicit interaction from your customers, followers and prospects? You can ask questions – pertinent questions that your followers would be more than happy to answer. Thus starts a conversation. Debate – all the more desirable, but ensure that the area of discussion does not result in a controversy.

4.     Hash them all up:

The Internet has come up with so many ways to generate and file conversations. Tagging, categorising, hashtags, etc. are ways of ensuring that your content comes up in searches. Whenever hash tags are used, your content tends to get found globally and you get more traction to your website and social media pages.

5.     Gratification Mantra:

Your customers love freebies. Make good use of this general psyche of a buyer prospect and give them a sneak peek to your product by offering free previews or free giveaways. Encourage by requesting reviews and involving bloggers for the same. This not only creates legitimate backlinks but helps you to leverage the popularity of bloggers to your company’s advantage. For example, several beauty product companies have tied up with blogger communities in engaging bloggers to write about their new launches in return for a chance to win big prizes/hampers.

6.     Brevity is the key:

Remember that users tend to scroll away from your screen if you have pages and pages of boring content. As discussed in Point 1, in addition to images, if you can keep your social media posts brief and blogs concise, you will have more readers and takers for your social content.

7.     Numbers:

Stay on top of them. Numbers are your strength. Keep a track of how your posts are faring. In fact, these days, marketers are also calculating the best time to post their social media broadcasts in order to catch their readers when they are actually more likely to be online.

Social media is not about random posting and hoping with fingers crossed that followers will increase. It is all about strategy – planning for goals and making those numbers happen.

8.     Take feedback seriously:

Your readers are your best judges because they are the ones who take your content and are likely to share it across. So, when you receive negative feedback about any of your content or social posts, take it seriously, acknowledge it and move on with the changes. This not only places you on a credible pedestal but also ensures that your followers feel important, needed and heard.

9.     Get personal:

Literally. One-on-one interactions with your audience will take you very far. Communicating with your audience will ensure that they know that you know them personally, and you recognize them. Make them feel important. Address them by name and include them into your community, whatever it may be – Twitter or Facebook. This creates a personal relationship and your audience tends to become loyal to you and your brand.

So, follow these simple rules and you will be there on the top in no time.

If you need assistance in managing your social media presence, do get in touch with us here to understand how we can chalk out a Social Media Optimisation strategy for you.

Posted in All Posts, Digital Marketing, Lead Generation, Social Media

Social Media Marketing Case Study: Bournville

In June this year, on a quiet Friday, dark chocolate brand Bournville by Cadbury kicked off a social media campaign called ‘Tape a Tweet’ simultaneously on Twitter and YouTube. The campaign took into its wake, the Twitterati, Facebookers and YouTubers, triggering funny, excited, curious and creative conversations amongst the followers of the company.

The outline:

With 44% cocoa made from the world’s best cocoa beans from Ghana, Cadbury Bournville’s USP rests on the quality of being not so sweet. The team turned this into a campaign in itself, and planned a simultaneous marketing campaign on three major social media networks. Using the concept of “Not So Sweet” and releasing the hashtag #notsosweet, Cadbury tried repositioning Bournville from “You don’t buy a Bournville you earn it” to “Not so sweet”. The Twitter campaign directed followers/fans to tweet a not so sweet, or an over sweet moment and this would be converted into a video real time.

The Hook:

The curiosity and excitement of seeing their tweets come alive on YouTube was an incentive that made Bournville fans get swept into the campaign. Bournville is still running the #Notsosweet campaign on Twitter.

Social Media Marketing - Bournville - Latest tweet

The Process:

Tweet a not so sweet (or too sweet to digest) moment to @BournvilleIN. Tag it #notsosweet. Share it with friends on Facebook. Retweet it. The team had an entire logistic setup ready, that came together to convert each of the selected tweets into a video within an hour of the posted tweet. Here’s an example:

Bournville Tape a Tweet social media marketing campaign

Worth noting is how the tweet accompanies the video to let users know which one was taken as the inspiration for the video. A total of 19 such videos were made and uploaded on the same day. The videos aren’t too long, just about 50 seconds to 90 seconds. Leading stand-up comics from the Schitz en Giggles comedy group were engaged to act in the videos. The hash tag #notsosweet started trending in 30 minutes and this 10-hour campaign instantly grew Twitter followers by 130. The brand received almost 20 tweets per minute and each tweet received at least 10-15 retweets, which is phenomenal. The videos had received anywhere between 200 to 350 views during that week and over 200,000 impressions were made.

Conclusion:

Currently 3.9 million subscribers strong on Facebook, Cadbury Bournville has several such campaigns to its credit, including the Bournville Academy Awards for Facebook users, The Legend of the Cocoa Bean, Catch the Cocoa Pods game et al. This social media marketing campaign is a good example of how one can use all the available channels across the World Wide Web to create an integrated marketing effort that not only elicits participation from the audience but also engages them in a constant conversation with the brand. The brand gets enough traction within a stipulated amount of time, and recall value ascends quickly with such targeted campaigns.

Would you like to conduct a campaign that kick-starts the buzz around your clients’ brand across their social media channels? Do contact us here to know how we can assist you.